silentnight - sleep like you’re dead
sleep like you’re dead
THE BRIEF
Make Silentnight products the solution to problems sleeping through the night.
THE ANSWER
Sleep so deep that you’ll look like you’ve passed on, not passed out.
OOH
On posters we play with ambiguity: lighting that’s arguably moody but also cosy, a sense of eerie stillness that could be blissful peace and models that look dead to the world in one way or another.
DIRECT MAIL
Targeted graveside DM (look away if you don’t like dark humour).
PR/PRODUCT INVENTION
Mattress-lined coffins ensure customers are dead comfy for all eternity.
I’m sorry… sort of.