PIGLET IN BED: MADE FOR LIVING
TOV | Brand Positioning | Manifesto | Look&Feel | Comms
MADE FOR LIVING
How dyou help a homeware brand (that began in a shed) grow without losing it’s heart?
Give them a north star that’s grounded. One that encourages people to take a relaxed approach to home curation.
MANIFESTO
CLIENT FEEDBACK
Our client Jessica got a bit #emosh when we presented to her. I think we found Piglet in Bed’s north star. This is what she had to say after we delivered:
“We are thrilled with the end result which feels like a true reflection of who we are while also being more commercially scalable.”
OOH
SOCIAL
TOV
I also wrote their (and my) first official TOV guide as part of this project. They approved it with no amends! #chuffed
Our CCO, Tim, was also pretty pleased with it:
“This is seriously good. Really thorough and well put together. It feels spot on brand and for once, a TOV guide that is genuinely useful.”
Gimme a shout if you want to see the whole thing!
CHRISTMAS LAUNCH - BANNERS
INSTA IN-FEED
INSTA STORIES
email banners
ONLINE BANNERS
(Excuse my slightly dodgy editing, I don’t have the live versions!)
Copywriter: Me
Art Director: Christina Worman
Designer: James Hoodless
Creative Director/CCO: Tim Ashton, Antidote